New Danish Thailand-based sourdough bakery café business thrives in unexpected circumstances

100% sourdough. No cheating – is what is promised from the Danish-Norwegian-owned bakery, artisanal sandwich-café concept called BARTELS, with operations in Bangkok, Phuket and Saigon.

Bartels, which is the surname of co-founder Nicolai is a business that came about by chance and is now also benefitting from a somewhat unexpected development within the residential community on Phuket following the Covid-19 period.

Partner and investor Jakob Lykkegaard Pedersen – known to many as the former co-owner of PlayLab and as an AR games producer with his own Lykke Studios, and who is himself a Phuket resident these days – explains at the Blue Tree Phuket-based outlet in Cherng Talay.

Behind this business are some remarkable coincidences that made things happen. Jakob met Nicolai Bartels and his partner Eva by chance as they moved…