Nestle launches convenient espresso

With improved sentiment in the ready-to-drink coffee market, Nestle (Thai) Ltd, a leading food and beverage company, is launching a new product to boost consumption after experiencing the first contraction in the market last year due to the pandemic.

Thanatorn Punpanishgul, the company’s senior marketing manager for ready-to-drink coffee and tea, said that due to the pandemic last year, consumer lifestyles faced a major shift as more people stayed and worked at home which led to a decline of 5% in Thailand’s 12-billion-baht ready-to-drink coffee market in 2020.

Of the overall ready-to-drink coffee market, 95% comprises coffee mixed with milk, while 5% is black coffee.

Prior to the pandemic, the ready-to-drink coffee market continued to grow with an average growth of 2% over the past three years.

However, the ready-to-drink coffee market is showing positive signs…