MUJI Thailand (MUJI) pushes another pin showing the concept of sustainability to fashion products, using “Hemp Fiber” (Hemp), the textile material of the future, weaving sustainability. From the production process from upstream to downstream that is more environmentally friendly With the hemp plant has a short cultivation cycle. Fast harvest Less resources to maintain And no need for fertilizers or chemical accelerators. grows well Ready to launch the MUJI HEMP Collection, the latest collection of clothing made from hemp fibers or hemp fibers, characterized by uniqueness, light touch, comfortable to wear and excellent ventilation. suitable for hot weather along with a signature MUJI style design that can be worn for any occasion welcome this summer Now available at all MUJI stores.
Akihiro Kamokari, managing director of MUJI Retail (Thailand) Co., Ltd., revealed that clothing and fashion products are another product group that are considered MUJI’s signature products and have always won the hearts of consumers. With a unique design that has become a trendsetter in minimalist style fashion. With simplicity but a modern look, it can be picked up and worn on any occasion. MUJI has been selling apparel products in MUJI Thailand since the opening of the first store in 2006. At present, apparel products account for approximately 50% of the group. All products sold at MUJI have ranked among the top sales compared to other product groups, plus MUJI has launched products and campaigns that emphasize sustainability. which has always been well supported by consumers Because nowadays it is one of the trends in product selection or the core value that consumers expect from brands.
“From such trends combined with MUJI’s core mission of operating a sustainable business based on And continuously proven, recently, MUJI has used “hemp fiber” (Hemp) as the main material in this collection. And will be another main material in the production of MUJI apparel products as a sustainable alternative material. Because the production process from upstream to downstream reflects the value of sustainable production. Because hemp fiber is a product of hemp plants with a short cultivation cycle. And grow well without requiring much care compared to other plants. When planting, it takes only about 100 days or about 3 months to grow to maturity. The size of the trunk is up to 3 meters high and can start harvesting immediately. In addition, taking care of it uses less resources. Compared to the fiber material made from other plant products and uses less water to grow. Including the need for fertilizers or chemical accelerators to grow well It is also resistant to weather conditions and agricultural diseases. And the life cycle of the plant is only 1 year, so it can be planted in the same area. without damaging forest areas or the overall environment and also a plant that nourishes the soil Create fertility to the land as well, ”said Mr. Kamokari.
In addition, the natural properties of hemp fibers are suitable for use as a material in textile production. costume Especially for wearing in countries with hot and humid climates. because it is a fiber that, although durable in use but has a soft touch good drainage and ventilation Including having natural properties to help protect against UV rays. Therefore, when the hemp fibers are used to produce clothing textiles. thus protecting the color of the fabric that may fade from sunlight For this reason, this Spring/Summer season, MUJI has launched the MUJI HEMP Collection, the latest collection of hemp fiber clothing, another testament to MUJI’s sustainable business path.
MUJI HEMP Collection, the latest clothing collection made from hemp fibers. Designed under the concept of Cool, Soft to the skin, Natural Fabric for sustainability. Distinguished by the special properties of hemp fiber cool to wear well ventilated and the fabric dries quickly suitable for summer Including the hot and humid climate of Thailand Combined with the signature MUJI style design that is simple but polite. Easy to mix and match can wear every occasion suitable for the lifestyle of Thai people and working-age urban people who can wear it as work clothes or wear it out to do other activities outside the home with flexibility The apparel collection is designed in contemporary design tones and Timeless is made of durable fiber materials. have a long service life therefore making it a collection that can be picked up and worn over and over again Which is considered to help reduce the problem of clothing waste as well. The MUJI HEMP Collection consists of a variety of designs. Including women’s apparel such as shirts, tunics, blouses, dresses, trousers and shorts and skirts, men’s apparel such as jackets Long pants and shorts and basic-style shirts in many colors, and there are also products for children.
