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Thursday, March 28, 2024

Modest goals for Phuket luxury hotels

The deserted Phuket airport in June 2021, prior to the arrival of foreign tourists under the sandbox scheme. Dusida Worrachaddejchai

Inbound tourism to Phuket dropped further in 2021, following the collapse in 2020 after travel restrictions were imposed in response to the Covid-19 pandemic.

Tourism is starting to make a modest recovery with the continuation of the Phuket Sandbox programme, while the revival of the broader Test & Go programme on Feb 1 after a brief suspension could provide further momentum.

But a return to pre-pandemic tourism conditions and arrival numbers in Thailand and Phuket is doubtful in the near term. Luxury and upscale hotels on the island will probably see room occupancy rates of 20-30% this year, which would be an improvement from just 12% last year, according…

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