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Friday, March 29, 2024

Milwaukee’s Prospect Mall: 1976-2006 – Shepherd Express

Constructed in 1912, Prospect Mall was located on the corner of Prospect Avenue and Ivanhoe Place. The location was initially the Milwaukee Electrical Railway and Light Company’s Farwell Avenue Barns. The site proceeded to be home to a few auto dealerships: Lake Park Motors, East Side Chevrolet, Bob Black Oldsmobile, “Bud” Donahue Chevrolet and Schlesinger Chevrolet. In 1976 the building was converted into an indoor mall by develop guru George Bockl, with a three-screen movie theater operated by Marcus Corporation.

Bockl’s projects also included the Bockl Building at 2040 W. Wisconsin Ave and converting the Chalet at The River building into apartments and stores including an indoor mall on the first two floors. He reinvented Milwaukee’s Third Ward from vacant warehouses into a viable commercial and residential district that paved the way for the next generation of…

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