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Mice industry eyes 2022 comeback

Mice industry eyes 2022 comeback

TCEB preps plan to attract organisers

The atmosphere at ‘Thailand International Health Expo 2022’ held during March 2022. (Photo: Somchai Poomlard)

The Mice industry (meetings, incentives, conventions and exhibitions) has experienced a shift to mostly virtual events over the past two years.

However, physical events stand a chance of a steady return this year as more countries change strategy to enable people to live with Covid-19.

According to Event MB, a blog for event planners, 67% of event professionals had contracts for in-person events during the second or third quarter of this year. Only 22% will not return to in-person events until…

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