MGID Acquires Yengo in Thailand • Thumbsup

This acquisition allows MGID to further strengthen its presence and offer its products in the Thai market.

MGID, a global advertising platform Announced on 9 November 2022 that it has agreed to acquire Yengo, an advertising network in Thailand. The synergies of the two companies will open new revenue and audience development opportunities for publishers in Thailand, as well as empower advertisers with privacy-first contextual targeting technology. in industry To deliver relevant ads in the most brand-safe environment.

Growing digital media consumption in the Asia Pacific region and steadily increasing spending on digital media led MGID to enter the Thai market in 2019. Since then, MGID has been working with leading brands such as Kia, True and DTAC and has built a network of premium publisher partners like bangkokbiznews.com, khaosod.co.th, matichon.co.th, mthai.com

Yengо is an advertising network that has built a strong presence for itself in Thailand. Combining Yengo’s technology, data and expertise with MGID’s prowess and internationalization will create a wealth of possibilities for Thai marketers. The acquisition will accompany the seamless addition of Yengo’s advertising and syndication partners to MGID.

By partnering with Yengo, MGID will be able to extend its reach in the region to include over 50% of Thailand’s digital audience and also provide advertising and syndication services to its clients with privacy-focused targeting technology. Principles Implementing AI, brand safety controls, and world-class customer service

MGID CEO Sergii Denysenko commented: “We are constantly searching for ad technology companies that can promote our product offering in the local market. Buying our Yengo was an easy decision. Because their knowledge and market presence is very impressive. We look forward to enhancing the current status of MGID in Thailand through our team of experts. marketing knowledge and differentiated product offerings to deliver unmatched service to our publishers and advertising partners.”

About MGID

MGID is a global advertising platform that enables brands to reach a broad, unique local audience. It uses privacy-focused AI technology to deliver high-quality, relevant ads in a brand-safe environment. The company offers a variety of ad formats including native, display and video to provide the best user experience. This helps advertisers drive performance and awareness. And publishers can nurture and monetize their audience as well.

Every month, MGID reaches 900 million unique readers with 200 billion ad impressions from 25,000 trusted publishers. can be viewed at the website: www.mgid.com

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