Sometimes, It’s Okay to Wear Socks and Sandals
Foreign marketers sometimes need to be bold enough to wear socks and sandals in a tropical country like Thailand to stand out. If you wonder why: READ HERE. I have no space for rewriting all this; otherwise, you would think this article is too long, but it is already long enough that I have to separate this volume into 2 parts.
Volume#2.1: Ad Campaign Crossroad: Global Materials vs. The New Investment PART 1
The first instinct of any foreign marketer to promote a product is to represent a brand or product with the locals’ undiscovered insights. Usually, you will be tested with crossroads between using the unrelatable global materials with some adjustment (which in this case is a translation) or investing in a new ad campaign. It is a no-brainer that the majority would go for the former. Apart from the sake of…