It has entered the 8th month for 2021, which is known as the world’s facing covid-19 situation. until the shopping and movement of the business is not the same As a result, many businesses have to begin to adapt to the online world and use the data they have in hand to create new revenue opportunities. in which the intensity of the lockdown increases causing many marketers and companies to adjust according to the situation to keep up
88% of marketers who are interested in data find that their data is “data paralysis”, possibly because marketers can only put their insights into action. 28%, another 18% believe that the information they have on hand may be tailored to the situation. Because it is difficult to access the real data of competitors. and to compare them with the information that they have on hand Combined with the information the agency has on hand. may be usable only 50%
CTV and streaming have become very popular.
CTV, or multi-viewer behavior that may be viewed on an Internet-connected TV (CTV) device, has shifted 73% of traditional broadcast and cable TV spending, of which 35% of marketers expect to spend. CTV video ads have increased this year. Looking at the usage numbers, it is
- Q1 2021 saw 6.3B hours on Twitch, a 97% increase over the previous year.
- Q1 2021 YouTube Gaming views increased from 1.4B hours, an increase of 1.1B year-on-year.
- Q1 2021 Facebook Gaming views increased from 1.1B hours, an increase of 0.6B compared to a year ago.
Brand objectives and the diversity of ideas to deal with
With marketers’ priorities not aligned with consumers’ social and political preferences, 87% of consumers say they’d be more accepting of brand content. If a brand makes them feel the same beliefs. but vice versa 83% of marketers think companies should be politically neutral, making 89% of marketers wanting to work with suppliers. The marketing and advertising are more diverse than last year.
There are case studies of brands in terms of lower consumer support. Because brands don’t handle racial inequality well enough. In the last year’s figures, it was found that
- 50% of people feel good about a brand. employing a variety of
- 49% feel positive about the brand who need racial sensitivity training
- 46% feel good about brands donating to racial justice
CMO Challenge
CMO decisions in fragile conditions are critical. Because they have to be someone who understands the big picture of their business and their customers, 78% of CEOs will invest in a CMO with the ability to lead their market to drive growth, with 35% of digital marketing leaders. It is predicted that the biggest challenges of 2021 will come from within the organization.
It’s about loyalty that many brands are trying hard this year. It comes from consumers with a shift in mindset, with 75% of consumers saying they leave a brand they once admired or choose to be loyal to a new brand. during the pandemic
Interestingly, 89% of brands prioritize digital experiences in 2021, but 58% of customers think most brands’ digital experiences have little impact on what they buy.
Therefore, the big problem that “Brand Failure” In the eyes of consumers are:
- Forced to receive communications from brands After opting out or canceling the subscription
- Lying about selling or forcing stock
- Getting too many marketing emails from brands.
Modifications to get consumers to turn their attention back to you. This is done by creating a daily online conversation point between customers and brands, with over 2,000 brands entering YouTube content creation and 6.4 million views reaching video content. increase marketing budget to create opportunities for people to reach
Looking at last year’s data, global digital ad spending is forecasted to be $455.3 billion, an increase of 20.4%, based on a 26% growth in smartphone behavior globally. The first quarter of 2021 is divided into
- Samsung : 20.3%
- Apple: 15.5%
- Xiaomi : 12.9%
- etc: 51.3%
App spending is setting an interesting record: $34 billion in spending increases. In the United States, app users watch 24.5 hours of content per month on TikTok, even more than YouTube.
In addition, during the second quarter, device users around the world Spending on home health apps increased by $673 million, with connected devices like Peloton and Fitbit the most popular apps.
Source: Marketing Dive
The post Market numbers for 2021 that you should know appeared first on Thumbsup.
