Major Cineplex launched its cashless cinema model at Quartier CineArt. Mr Narut, centre, says the company plans to expand this model to nine other branches in Bangkok by July 1.
Major Cineplex Group is depending on big releases to help draw moviegoers to cinemas amid Covid-19 fears, while tightening health safety measures at all of its 183 screens across the country and introducing cashless payment.
Narut Jiansanong, chief marketing officer at Major Cineplex Group, said the company is adopting the highest level of safety, including a 50% reduction in seat availability to make sure members of the audience can observe social distancing properly.
Mr Narut said the majority of its customers — students and first-time workers — have been unfazed by the surge of infections and there are plenty of blockbuster…
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