MAAT expects Thai advertising media in 2025, growing 3.9% with 3 trends in 2025 • thumbsup

The Media Agency Association and Media Business of Thailand or Media Agency Association of Thailand (MAAT) assessed in 2025. The advertisement is still up to 3.9% from 2024, worth 122,885 million baht and also expected the media value of this year at 7%. The main factor that drives the growth of the media and advertising industry in 2025 is the continuous growth of digital media. With a share of 35% (42,873 million baht, growing up from 37,44 million baht in 2025) and is likely to be close to the TV with a 41% share (50,661 million baht decreased from 53,049 million baht in 2024). Although the television is still the main market share But digital growth shows important changes in the landscape of advertising media.

• Television: It is still the main media that occupies the most market share, representing 41% of the total value or 50,661 million baht.
• Digital: The second is 35% of the total value.
• Outside media and mobile advertising media: 16% of the total value
• Cinema: 3%
• Radio: 3%
• Newspaper: 1%

3 trends, media and advertisements in 2025, consisting of

1. Predictive Targeting: The use of data and technology to predict the attention and needs of consumers. To present advertisements that are more targeted and more effective
2. Branding Inspiration: Creating interesting content and inspiring consumers To create a bond with the brand and promote participation
3. User-Generated Brand: Supporting consumers to create content related to the brand. To build credibility and increase brand perception

Pattamawan Sathaporn, President of the Media Agency Association and the Media Business of Thailand, said, “The association is committed to continuously supporting and developing the Thai advertising industry. Join forces and cooperation of members of the association In presenting information and in -depth analysis Regarded as the heart of driving the industry forward We all believe that information and analysis are caused by experience and expertise of these members. Will be very useful to entrepreneurs Especially in the right strategic planning Deal with the media changes And drive the business to grow sustainably “