By the 1970s, Olivier Creed had begun to focus the family business on creating fragrances. (Photo courtesy of PRESTIGE PRODUCTS THAILAND)
The power of perfume enhances her presence in the meeting room, noted Sarah Rotheram, who was appointed chief executive of the prestigious House of Creed in mid 2020.
“It’s like my coat of armour,” she said.
Her invisible aromatic shield on the day of the interview was the new fresh and floral Wind Flowers, composed by sixth-generation Olivier Creed.
His motor-racing son Erwin has joined him in perfumery, playing a key role in the creation of Love in White, Fleurs de Gardenia and Original Vetiver, among others.
“The green and fresh Original Vetiver is great for Thailand’s…
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