LinkedIn Finds Measurement Errors That Inflated Video and Ad Metrics
The errors affected more than 418,000 advertisers on the professional networking platform for over two years
The LinkedIn logo at Mountain View, California. LinkedIn said a pair of glitches discovered in August inflated its metrics.
LinkedIn said Thursday it discovered a pair of measurement errors that led to more than 400,000 advertisers overpaying for campaigns on the professional networking platform.
In a blog post, the Microsoft Corp.-owned company said its engineering team found and fixed two measurement issues in its ad products, which led to overreporting of video views and ad impressions on sponsored-content campaigns. The bugs affected more than 418,000 advertisers over the…
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