Line introduces NFT marketing solutions

Academy aims to leverage hot trend

Messaging app Line has launched a range of marketing solutions linked to non-fungible tokens (NFTs) to enable businesses to capitalise on digital assets.

The solutions enable brands to create their own NFTs to support their marketing campaigns.

The firm also established its NFT academy to educate Line creators about NFT creation for marketing campaigns and prepare them to work for brands.

Srisupark Areevanichkul, corporate business director at Line Thailand, said NFTs are a hot trend among marketers and many leading brands have incorporated them in their marketing campaigns, finding it works well in attracting and engaging customers.

The trade value of NFTs has reached US$1 billion globally on a daily basis since early this year.

Thailand…

Line introduces NFT marketing solutions