“Lactasoy” marketed Lactasoy with a new chocolate flavor. Extracted from real whole soybean seeds. no soybean powder Adjust the recipe to have the perfect chocolate concentration. targeting young consumers and the new generation who love chocolate And want to add protein to the body, laying out a marketing budget of 90 million baht, producing commercials for distribution through offline and online media. along with roadshow activities in the area, brewing tastings at various schools across the country
Ms. Panwana Mahasap, Advertising and Marketing Relations Manager, Lactasoy Co., Ltd., manufacturer and distributor of soy milk beverage Lactasoy, revealed that Lactasoy has been marketed. Lactasoy soy milk, new formula, chocolate flavor, extracted from real whole soybeans. no soybean powder This is a recipe adjustment to have the perfect chocolate concentration. Comes with natural soy protein Full of benefits from 9 types of amino acids, omega 3,6,9 and reducing sugar content by 26%, targeting consumers who like to eat chocolate. and want to add protein to the body Especially children and teenagers who need energy in daily life.
The company has spent 90 million baht on advertising and public relations campaigns to create awareness among consumers. Through the production of commercials both offline and online media, divided into 1 TV commercial, 3 online, focusing on communication through a new generation who is bright and needs energy. And want a drink that tastes delicious and is beneficial to the body. There are also activities and sales promotions. Both in online and offline formats Which will be an activity to go to the area, road shows, brew tastings at various schools across the country, along with the distribution of sample products in community areas continuously throughout this year
“Lactasoy focuses on developing and adjusting product formulas. to be consistent with the needs of consumers At present, the company’s products that have been accepted by consumers and are among the top sales are the original flavor (original formula), accounting for more than 80% of sales, with a variety of flavors available to consumers. You can choose to drink, whether it is high calcium, black sesame, light mixed with collagen, green tea, and unsweetened lactasoy. that continues to be accepted by consumers all along and expected that this new formula of Lactasoy chocolate flavor It will also be well received by consumers, ”said Ms. Panwana.
However, for this new chocolate-flavored Lactasoy, it is available in 5 sizes: 125 ml, 200 ml, 250 ml, 500 ml and 1,000 ml.
