“Krungsri Auto” announces business strategy for 2022, aiming to support customers and trading partners to new possibilities with automotive loan solutions that will enhance lifestyles and business through 3 approaches: Product Harmonization, Brand Experience, and Digital Connectivity. Sustainable with new loans worth 173,000 million baht, growing 11%, ready to continue to dominate the comprehensive automotive loan market
Mr. Kongsin Kongka, Chief Financial Officer Bank of Ayudhya Public Company Limited said, “The overall automotive loan market this year is likely to improve in line with the economic recovery. We expect new loans including the market to be worth 499,500 million baht, growing 5%. However, as our customers and partners continue to face the challenges of unpredictable uncertainty, Krungsri Auto is committed to developing automotive lending solutions that will help customers live a better life along the way. that he is with us and encourage partners to access new opportunities in doing business through linking our digital platforms and innovations.”
In 2022, Krungsri Auto will drive business growth through 3 main strategies. In the first aspect, Krungsri Auto will focus on developing product harmonization using the strength of Krungsri’s data network. to analyze customer behavior in 360 degrees and deliver tailored automotive loan offers ‘Perfect for each customer’ Both the best deals and exclusive campaigns. Along with offering other financial solutions in Krungsri to meet the needs of our customers in more dimensions and answer the question than before
In addition, Krungsri Auto emphasizes on providing a smooth, seamless (Brand Experience) through the Advisory Service Model that combines consulting services that are connected at all service points. from coordinating work in different areas (Cross-Branch Service) between partner branches or different service areas continuously under the same standard. as well as customer service in all situations through an online system (Digital Face-to-Face), able to connect with employees anywhere, anytime.
Under the third strategy, Digital Connectivity, Krungsri Auto will bring strong digital capabilities to support sales of partners. through the use of API technology to connect the initial credit estimation innovation “Krungsri Auto Ready Start” with various online car buying and selling platforms of both car dealers Motorcycles and manufacturer brands to help buyers choose to view the car with a comprehensive credit plan in one place
At the same time, it will continue to upgrade its digital automotive loan service on GO Application by Krungsri Auto to give customers a better experience. Expanding services to include motorcycle loans and car for cash, and offering solutions for existing customers. and general car users This will enable Krungsri Auto’s digital automotive loan service to be the most complete in the market.
“With a comprehensive automotive loan solution that caters to the needs of customers and partners, Krungsri Auto believes that by 2022, we will be able to maintain a leadership position in the comprehensive automotive finance business. with new loans worth 173,000 million baht, growing 11% and expanding opportunities to drive new business models in the future,” concluded Mr. Kongsin.
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