Krungsri Auto Unveils Emerging Car Users in the Region: Insights from Thai Automotive Site • ThumbsUp

“Krungsri Auto” Complete automotive loan business leaders Bank of Ayudhya Public Company Limited revealed that the regional car users in the region According to automotive loan application information Point out Bangkok and its surrounding provinces Trends use EV cars. Focus on short payment-end quickly The northern region is popular with pickup trucks and medium -sized sedans, focusing on value and durability. The northeast uses the pickup truck as a tool to generate revenue for everyone. Especially teenagers While the eastern region is driven by large and large sedan in the Urban area. The southern region uses a pickup truck through the mountains – coast. Ready to board the region that uses the second high digital vehicle loan service in the country.

Mr. Kongsin Kongka, Chief Business Officer Bank of Ayudhya Public Company Limited said that “Thailand is diverse in terrain and population structure. Which is an important factor that affects the trend of buying and requesting a automotive loan Which, from Krungsri Auto studied the behavior of car users in each region Ready to analyze in -depth data, found that medium to large sedan, especially the hybrid group More popular While the Gen X car users between 45-60 years of income from 45,000 baht or more in the northeast region tend to choose a large sedan and pickup truck. For convenience Households and agricultural careers. “

“From the site, the difference of car users in each region Whether it is a car type that is popular, occupation, income, loan behavior Or even using digital platforms, Krungsri Auto does not stop to develop products and services that meet the needs of car users nationwide. For the goal of being 1 in the minds of car users who can design solutions to be able to meet the comprehensive point and understand the context of car users in each area, “Mr Kongsin added.

Bangkok is still the heart of the automotive business in Thailand. With the number one in the country in car sales With a continuous proportion of other regions The car that is clearly popular is electric car and large sedan. In the electric car group The top 5 popular brands are ByD, Aion, MG, Deepal (Changan) and GWM ORA. Partly from the installation of more than 1,500 charging stations, including the installation of charging in the house or residence that is constantly increasing. Consistent with the needs of modern and energy -saving automotive innovation Meet the city lifestyle that faces dense traffic in daily life. While a large sedan is also popular Because there are many options Both from Japanese and European brands And in a variety of power Whether it is a combustion engine (ICE), hybrid (Hev) or plug -in hybrid (PEV) to support the different needs of car users. In addition Most of them choose to pay in the 4-5 years, reflecting the potential for debt and planning to close financial burden within the time that can be controlled.

Small-large car dominated Central people choose to answer both life and business.

Aside from Bangkok and its surrounding provinces The popularity of large and small sedans Increased in the central region as well, which can be accomplished as a proportion of 43.3% of the whole region Reflecting the behavior of choosing a variety of cars and responding to different usage characteristics For a large sedan The increased demand in accordance with the expansion of the city and the economic area. Which makes consumers Especially the business owner group Popular to use cars that support long -distance travel and use in business effectively. While a small sedan is still a popular option from government officials and state enterprises. With a compact size, flexible and cost -effective Suitable for daily use

The northern people seriously use it. Pickup – medium -sized sedan

The northern region is the region with the highest -medium -sized pickup truck sales. Compared to other regions, not including Bangkok and its surrounding provinces, reflecting the behavior of using cars that are consistent with the lifestyle and landscape of the area. The pickup truck is most popular with the ability to support a variety of usage. Whether traveling across the province in the mountainous area Or commercial and business use Which is in line with the role of the northern region as the tourist cities and the regional economic centers. At the same time, medium -sized sedans are still one of the main options. From the multi -purpose of use that is suitable for daily life and long -distance travel. In addition, the north is also the region with the highest electric car sales in the country when not including Bangkok. Especially in sedan electric vehicles Which began to receive more attention

Eastern Seaboard, complete lifestyle! Medium-large sedan and electric train to penetrate the market

The Eastern region consists of an important province that combines large industrial potential and tourism perfectly. Especially Rayong province, which has more than 165 industrial plants and the Eastern Economic Development Zone (EEC) such as Chon Buri and Chachoengsao Along with being an important tourist city Which has a hidden population and the demand for high -level personal cars The medium and large sedan is popular and has a proportion of 51.7% of all car sales. And this sector also has the growth of multi -purpose electric train The most at 62% compared to last year.

The pickup truck is that it must have! Isan Gen Z used to create

Northeast or northeast Is a vast area and covering many provinces Make car users Popular both large sedan and pickup trucks to support a variety of travel and use. The large sedan is popular as a convenient option for long -distance travel. While the pickup truck is still one of the main options of car users in the northeast With the proportion of sales following the northern region With appropriateness for daily use and professional Especially the new generation of Gen Z (not over 28 years old) who often choose to use a single pickup truck for a career and Gen X group (aged 45-60 years), including Baby Boomer (over 61 years old), which is popular with a variety of pickup trucks that can be used. Both family activities and personal travel Both of these categories combined with 43.1% of all sales.

The southern region drives a pickup truck. 2nd place, technology, digital automotive loans

The southern region is a variety of landscapes, both mountains and coast. Making the car users in the south popularly use pickup trucks and large multi -purpose vehicles (PPV) that meet the needs of the area Both in daily life and in the context of local tourism Which has a proportion of 40.6% of all car sales Reflecting the need for a car that emphasizes durability and performance. In addition, another outstanding behavior of car users in the southern region is the opening of digital channels. It can be seen from the proportion of digital vehicle loans to 80% in the country. After Bangkok, 94% show that car users in the southern region are not only familiar with online usage. But also trusting financial services through digital