Krungsri Auto targets 1/3 EV lending market share amid 203% growth forecast

Krungsri Auto, a leading automotive finance company under the Bank of Ayudhya, is targeting a one-third market share in electric vehicle (EV) lending this year. The firm anticipates a 6% decline in new motorcycle sales, amounting to 1.7 million units, mainly due to a high base effect. Out of these, 30,000 units are expected to be electric motorcycles, an increase of 203%, according to Chayathip Phanmanee, managing director of Ayudhya Capital Auto Lease Plc under the Krungsri Auto marketing brand.

Krungsri Auto is aiming to earn a market share of 2,000 units from the 6,000 electric motorcycle purchasers expected to opt for loans. The company has unveiled two business strategies to respond to the preferences of automobile users, including providing comprehensive EV loan solutions across all segments, brands, and models, and exploring new partnership…