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Friday, March 29, 2024

Korea launches Bangkok charm offensive

Incheon Metropolitan City and Incheon Tourism Organisation on Friday hosted their first roadshow in the kingdom to boost trade and tourism.

The event was titled “the Incheon Soft Power Thailand Roadshow 2023” and featured a B2B talk between 50 Thai and 21 Incheon tourism-related businesses at the Grand Hyatt Erawan Hotel and a concert featuring K-pop acts alongside traditional performances on the ground floor of Samyan Mitrtown.

Baig Hyeon, president of the Incheon Tourism Organisation, said the roadshow aimed to promote Incheon as a destination for Thai travellers. Thailand was chosen by the Korean government to debut a series of planned events across Southeast Asia.

“Thailand is a hub for Korean culture enthusiasts in this region, and with the expansion of Korean cultural products across the world, this roadshow will help to promote Korea to the rest of the…

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