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Kaidee expects to see profitability within two years

Mr Nosworthy says Kaidee has 14 million visitors a month.

Kaidee, an e-marketplace under the UAE-based EMPG, aims to attain profitability in two years by focusing on the growth of the property and automotive segments.

The local online marketplace was acquired by EMPG two years ago as that firm looked to expand its e-commerce reach in Asean.

“EMPG believed there was a growth opportunity in Asia and Thailand was identified as one of the few countries worth taking a plunge,” Mark Nosworthy, chief executive of Kaidee, told the Bangkok Post.

EMPG leverages the Kaidee brand and its customer base to create value in two main sectors — the real estate and automotive fields, which are the strong category segments for EMPG, he said.


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