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JIB introduces digital coin for loyalty scheme

IT retailer wants to offer an IPO by the third quarter

The firm’s planned initial public offering is to raise funds to open shops that sell smartphones.

IT retailer JIB Computer Group has embraced corporate blockchain technology as it pushes its utility token JBC coin to serve as a new marketing tool and draw the interest of younger generations.

The firm also aims to launch an initial public offering (IPO) by the third quarter of this year.

“For this year, JIB will pursue sustainable growth, reach out to more customers, increase online sales and go beyond the IT business,” Somyot Chaowalit, chief executive of JIB, told the Bangkok Post.

The company is investing 10 million baht to develop its JBC…

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