The Japanese government has launched a nationwide competition to explore ideas to encourage more people to drink alcohol to transition into an aging society, resulting in lower tax revenues.
The National Tax Agency (NTA) of Japan has launched the “Sake Viva!” competition, giving young people aged 20 to 29 an opportunity to pitch ideas to revitalize the alcohol industry.
The competition, which runs until 9 September, will have to design a product. including the idea of promoting drinking at home It is also encouraged to sell through Metaverse.
The NTA states that alcohol consumption in 2020 accounted for 1.7% of tax revenue, while in 1980 it accounted for 5% of tax revenue. and total revenue decreased by more than 110 billion yen compared to the previous year. This is the biggest decline in 31 years.
Mainly due to the COVID-19 crisis As a result, the popularity of drinking outdoors has decreased. and the problem of the elderly population has a greater proportion while the birth rate declined As a result, Japan’s economy must find income to cope with future uncertainties.