‘It’s not spray and pray anymore. It’s like using a sniper’: See how influencer marketing pairs brands with TikTokers and YouTubers that give them that extra edge

We’ve all been there: scrolling through our favorite TikToker’s clips or binge-watching our comfort influencer’s review videos of her skincare favorites for October. Suddenly, that Japanese mouthwash she’s using is on our shopping list.

Why does a TikTok or Instagram reel of a blogger talking about the lipstick to buy for this holiday shopping season tingle your “Add to Cart” button more than a highway billboard? The experts at Tellscore, a platform that pairs brands with influencers in specific fields, as well as other influencer marketing brands across Southeast Asia and Australia, sat down at the “The Shaping of Asia Pacific Influencer Economy” panel at the Thailand Influencer Awards 2022 to tell us why. 

On the panel was Suvita Charanwong, CEO and co-founder of Tellscore Thailand, Yuhwen Foong, CEO and founder of Malaysia’s SushiVid, Ace Gapuz,…