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Friday, March 29, 2024

It’s a grocer. It’s a restaurant. It’s Ekkamai’s new ‘grocerant.’

After selling from a truck zipping through Bangkok to survive the pandemic lockdown, an Ekkamai grocery store is now back in full operation with a new, in-store dining service.

They call it a “grocerant.”

Offering artisan and natural products from several parts of Thailand, Vivin Grocery earlier this month expanded to a “shelf to plate” concept for everything it sells, from cheese, honey and jam to smoked meats. 

Now called Vivin Grocerant, the shop opened by Frenchman Nicolas Vivin and his business partner-slash-wife Samantha Proyrungtong – adds dining tables and chairs to its shophouse mezzanine for customers who want to eat their groceries cooked to order on the spot. There’s a menu to choose from as well.

More than just another buzzword for novelty-obsessed foodies, the hybrid concept brings freshly prepared, ready-to-eat food to convenience stores,…

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