Isuzu dominates Thai pickup sales 2022

Pickups are an integral part of the landscape in Thailand, with a long history and a big impact on the economy and culture. These versatile and durable vehicles dominate Thailand’s auto industry. In 2022, pickups accounted for 46% of all vehicles sold in Thailand.

A total of 390,000 pickup trucks were sold in Thailand in 2022. Two models regularly outsell the rest – the Isuzu D-Max and Toyota Hilux (which is banned in the US) – and last year was no exception. It has mainly been a fight between the two throughout the year with the D-Max topping sales every month except for October and December which saw the Hilux ruling the road.

Thailand’s auto industry is a major contributor to the economy, and pickups account for a significant portion of sales. Today, pickups are an integral part of Thai culture essential for everything from palm-oil production to picnicking on the…