Instagram is celebrating the continued growth of the Gen Z community as it redefines and redefines its culture on the platform during the last week of 2022 with Thailand’s first Instagram Trend Report. Based on data from Instagram and a joint research company. Revealing the upcoming trends of Gen Z on Instagram that will show what’s in what’s out in 2023.
The report reflects the ever-growing importance of Gen Z as a wider player in the economy and culture, with Gen Z making up more than 41% of the world’s population, or more than 500 million people in the world. Asia Pacific This is in line with Instagram’s commitment to creating a space for young people and creators. To be able to fully express yourself. to create a new culture Explore endless possibilities And extending what we have to be fresher and more interesting than ever. Ready to develop the passion of the creators into a real income-generating job. As can be seen from the ever-evolving push for Reels features, all of this is reflected in the behavior Gen Z uses on the platform.
The latest data from RealTime Omnibus by YouGov as of August 2022 indicates that over 87% of Thai Gen Z (those born between 1997-2009) use Instagram, with more than one-third of their time spent on at least two platforms. hours a day, and Gen Z is also more likely to post content on their Instagram profile than any other age group (or 58% compared to the all-age average of 48%).
Instagram has become a place to discover and explore passions and intriguing experiences for Gen Z, because consuming content just for entertainment is no longer enough. They are also looking to connect with their peers on the same platform. Therefore, a multifunctional social media platform Through videos, stories, reels, and AR technology, Gen Z can offer Gen Z access to a variety of personalized online experiences. even more
A prime example of how to build connections through shared experiences is the ‘Add Yours’ stickers in Stories and Reels on Instagram, which grew in popularity among Gen Z in 2022 with the ‘Add Yours’ sticker category. which Gen Z is most popular this year, comes in the theme of ‘I’ before and now (e.g. you in 2018 and you in 2022). your Lock Screen image on mobile) and Photo Dump, the monthly burst of images, where the highlight of this year 2022 is in October.
In APAC, Gen Z is also the generation most likely to follow creators and influencers to inspire and learn their way of thinking than other generations at 1.7%. in Thailand Additionally, more and more creators are tapping into content relevant to Gen Z’s preferences, creating a space to explore new interests for them, whether it’s looking for culinary inspiration from @food.barnbarn Fashion and creative tips from @architasiri. Discover new places to visit with @skygoesplaces. Or get ready to be beautiful with beauty influencers like @soundtiss @wawow and @eyetayungmaitaii.
report Instagram Trend Report the first edition of Thailand Comes packed with information that points to key trends in 2023, Gen Z will play a more important role in leading the trend.
- Music and presence still stand one. Thai music stands out even further: The year 2022 brings with it the incredible creativity and love of the Thai people. Some of the most popular songs used for Reels’ content in the country are from Thai artists, such as “Shark Like Nap Khun” by BONNADOL feat. IIVY B, “Hermione Nong” by Oon TheChanisara, and “Zulu Pakata”. Pa Hey” by themoonwillalwaysbewithme to “My Lovely Girlfriend” by Bow Maylada feat. Lipta and “Say Hello” by Lipta feat. GUYGEEGEE.
- The Dance Challenge trend that invites people to dance has not yet faded: Since the launch of Reels, the Dance Challenge trend or getting up and dancing has always been a way for Thai people to express themselves on Instagram. With choreography that is not difficult to follow, a pair of Thai songs that we are familiar with. This year, Thai people like to dance with choreography. Like it? P to the dance choreography from Bow Maylada seen on @gooddayofficial.ig And it is expected that the invitation to dance trend will continue to be popular in 2023 as well.
- Young Gen students check in to university together. Enjoy: The location feature on Instagram remains one of the most popular tools people use to connect on Instagram, with Gen Z Thais not only sharing where they live, like Bangkok. , Chiang Mai or Phuket, but also share their own educational locations, with Bangkok University (Bangkok University) and Kasetsart University (Kasetsart University) coming up as one of the most tagged places in Thailand in 2022.
- Avatars and AR effects help you express yourself uniquely: Over 65% of Gen Z said they are excited to see more VR features on Instagram, as evidenced by how Gen Z expresses their personalities in content through avatars and Phil stickers. AR filters, where AR effects like ‘blackmood 🖤’ and ‘BLUESKY’ are the most popular filters created by Thai creators in 2022, while Gen Z often chooses stickers. ‘love adore’ and ‘headache’ (head hurts)
