Instagram Reels and TikTok, which platform do brands use? • Thumbsup

The hottest content genre in recent years is inevitably short videos. That can grab attention and anyone who scrolls through it has to stop watching. 89% of marketers believe vertical video will be the main weapon of their marketing strategy across Tiktok, Instagram and Facebook platforms.

With so many platforms to choose from, which channel is the right choice? Today, Thumbsup compares TikTok and Instagram Reels to choose from.

Get to know Instagram Reels

Instagram Reels, launched in August 2020, is a new addition to Instagram’s new feature that allows users to share short video content vertically in full screen. They are between 15 and 60 seconds long. Multiple clips can be trimmed together. add filter and select songs in the app’s music library.

It becomes a creative space for users to publish content on Instagram and Facebook, as well as share them in FOMO (Fear of missing out) areas like Stories.

Get to know TikTok

Popular vertical short video platform with outstanding features Open for users to create video clips in many formats. including lip syncing, editing, filters, many effects

When people were forced to stay at home in March 2020, users turned to social media to connect and entertain themselves. TikTok has become one of the most popular social media applications. It has grown in popularity to the top of both iOS and Android devices in 2020 and 2021.

TikTok’s For You page works with an advanced algorithmic system that studies users’ interests to suggest the next video. So videos can get attention every time you scroll through your feed.

With TikTok’s success in vertical short video content Other social platforms It started launching its own vertical videos, including Instagram Reels and YouTube Shorts.

Which platform is better?

Both Instagram Reels and TikTok are focused on fast growing short video content and cutting edge content, so TikTok has taken the lead as users are already familiar with it. However, considering the less mature market, Instagram Reels is still an opportunity for brands to create a space for people to follow.

Most businesses and content creators use both Instagram Reels and TikTok to reach audiences from both platforms. which can be used together The trick is to have fresh and unique content. to be able to attract multiple audiences Understand the popular content of each platform. to optimize content and create content for appropriate communication