Indonesia’s 2021 digital ad revenue to reach nearly half of total budgets

Indonesia’s ad marketing is expected to grow by 11.5% this year to reach IDR108.3 trillion. According to a global ad forecast by Magna, digital ad sales will increase by +20% to reach 43% of total budgets, approximately IDR 47.0 trillion. This comes after 2020’s +11.8% performance and reflects a consumer base that is rapidly embracing streaming video and eCommerce solutions.

Much of the growth, Magna said, is driven by mobile device spending (+28% to 64% of total digital budgets). By format, growth is led by social (+26%), search (+17%), and video (+27%).

By 2025, Magna said digital advertising will have continued to gain share and will represent 53% of total budgets, surpassing the spending of linear media formats.

This is in line with the overall trend in Asia Pacific which sees digital advertising powering total market growth. Magna said search (+19%), social media…