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Impossible Foods launches in Asian grocery stores, eyes China

FILE PHOTO: The Impossible Burger 2.0, a reduced-calorie version of the company’s plant-based vegan burger that tastes like real beef is introduced at a press event during CES 2019 in Las Vegas, Nevada on Jan 7, 2019. (AFP)

HONG KONG: Impossible Foods’ faux beef burgers will be sold in grocery stores in Hong Kong and Singapore starting Tuesday, the company said as it vies to bolster its presence in Asia and before entering the potentially lucrative mainland China market.

Its Asian launch comes as the maker of plant-based meat said it was still awaiting approval from Chinese regulators. Its key ingredient, heme, made from genetically modified yeast, requires approval in China. “We are optimistic it could happen in the next year or even in the next several months,” chief executive Pat Brown told an online…

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