Hungry have yen for taste of Japan

The number of Japanese eateries in Thailand rose by more than 20% last year and they are poised to continue dominating the restaurant market, outpacing foreign peers.

According to the latest market survey by the Japan External Trade Organization (Jetro), the number of Japanese restaurants in Thailand in 2022 increased by 21.9% or 955 from the year before to 5,325, the highest growth in 15 years.

The number of Japanese restaurants in Bangkok’s surrounding provinces and other provinces, in particular, posted remarkable growth.

STILL RISING

Jun Kuroda, president and chief representative for Asean at Jetro, said the number of Japanese restaurants in Bangkok in 2022 increased to 2,394 from 2,073 the…