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Friday, October 7, 2022

How One Producer Promotes Change With Boys Love Drama ‘Semantic Error’

SJ “Sinxity” Shin knows firsthand the power that entertainment has in affecting positive change. For 10 years the CEO of AXIS CCP worked as a creative director at YG Entertainment, the launching pad for major k-pop acts such as BigBang, BlackPink, 2NE1, Winner and Ikon. During his YG tenure, Shin helped introduce a global audience to the wonders of k-pop. Some of the best memories from his YG years involve artists whose work he helped produce and promote.

“The debut performances of the artists Winner, BlackPink, Ikon, Akdong Musicians, and Lee Hi,” said Shin. “They are personally very fine moments for me.”

With his new company, Shin’s creative endeavors have expanded to include other forms of entertainment like the popular Boys Love drama Semantic Error. As executive producer, he was instrumental in…

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