How OfficeMate’s Strategy is Unifying Its Candy Brand for a 1 Billion Baht Revenue and Profit Growth Amid Economic Challenges

In an era where every organization uses strategies to tighten their belts. or reducing costs to keep the numbers in the account beautiful In the midst of an economic situation that is still highly uncertain. Purchasing office equipment is therefore not just a matter of buying and using it. But it must be the most worthwhile.

today Thumbsup Will take you to look at interesting cases in the B2B and office equipment industry. OfficeMate Affiliated Central Retail (CRC) No longer acting as just a middleman to sell things, but turning to create your own house brand like a brand. ONE Until becoming a new Cash Cow with revenue exceeding 1,000 million baht in 2025

The fact that sales are this good comes from precise strategies and a lack of reading of the game about the pain points of business people. Let's see how OfficeMate did it and how well the numbers behind the financial statements reflect this success?

Start with the idea that good doesn't have to be expensive.

The beginning of the ONE brand came from seeing a gap in the market. Office equipment usually falls into two categories: high-priced name brands; with no-name items whose quality may not be stable

Monruedee Lertuthai The President of OfficeMate (Thai) Company Limited clearly stated that the ONE brand was positioned to be One-Stop Office on a Budget Or a worthwhile alternative at an affordable price using the Fit to purpose concept, meaning the quality must be good enough for actual use in the business sector. Not just cheap stuff

This strategy immediately answers the needs of over 450,000 corporate customers in the hands of OfficeMate. Because whether it is an SME, a factory or a government agency They all want to reduce costs. Having products that are cheaper but of the same standard as famous brands Therefore it is a difficult choice to refuse.

House Brand is the key to profit.

The interest doesn't stop with sales of ONE brand products that have exceeded 1,000 million baht and grown at double digits only. But when you try to dig deeper into the Income statement of OfficeMate (Thai) Company Limited During the year 2020 – 2024, based on financial statement documents submitted to the Department of Business Development. You will see interesting signals.

• Total income: In 2024, OfficeMate's total revenue is approximately 7,387 million baht which grew slightly by 0.69% from 2023
• Net profit: Even though the income has not grown much But net profit in 2024 has shot up to 134.7 million baht grow up to 86.44% Compared to 2023 that made 72.2 million baht.

Profit figures almost doubled while revenue grew only slightly. reflect that The company's gross profit margin has greatly improved. This is the magic of a House Brand or Private Label.

Selling other people's branded products usually has a certain margin. But creating its own brand like ONE allows OfficeMate to control production costs by itself. And has a higher profit margin than general products. The ONE brand has sales reaching a billion. Therefore directly affecting the last line. or net profit of the company clearly

Following in the footsteps of the CRC mothership

When looking at the bigger picture at the parent company, Central Retail (CRC) From the document Management Discussion and Analysis Q3/2025 and KKPS Consumer Day 2026 It can be seen that the strategy of the Hardline Group, which includes OfficeMate, is focusing on the 3C Strategy, which is Cash, Cost, Capex

• Cost Management: Creating a House Brand helps reduce product costs and increases bargaining power with suppliers.
• B2B Growth: In Q3/2025, sales of the Hardline group may slow down somewhat in the electrical appliances side. But the construction materials and office products groups are still doing well. Especially in the B2B and Omni-channel channels where OfficeMate is strong.
• Omni-channel: Hardline Group's online sales grew 4-5%, which is in line with the ONE brand's distribution channels that include websites, Chat & Shop, and applications.

ONE brand that is more than just stationery.

Today, ONE brand products are not just pens or paper, but the product line has been expanded to cover almost everything in the office. From furniture, cleaning equipment to specialized products such as document shredders or cash drawer

In addition, there is a line split. ONE Green and ONE Eco-friendly To group organizations that need to report Sustainability or ESG, which is a mandatory trend in the modern business world. Make the brand look modern and caring about the world. It's not just economical products.

Thumbsup We see the success of OfficeMate and the ONE brand as interesting business lessons as follows.

1. In a crisis there are opportunities: The economy is not good Belt-tightening business This is a golden opportunity for affordable products with reliable quality.
2. Important Product Mix: Having a House Brand in the portfolio It is the best protection in the days when price competition is fierce. Because it is a product that competitors don't sell. and make the best profit
3. Customer Centric: Listening to the voices of more than 400,000 customers allows us to produce products that meet their needs. Do not produce anything that is more than necessary.

Crossing the 1,000 million baht mark in sales for the ONE brand is therefore not just a victory for OfficeMate. But it is confirmed that Value is the most powerful thing in today's B2B world.

Building the ONE brand of OfficeMate is a Win-Win strategy for both sides. Customers get good products at lower prices. The company has increased profits by reducing intermediary costs. Reflected through the profit numbers for 2024 that grew almost 90%. Anyone who is doing retail or trading business, try coming back and looking at it. Is it time for you to have your own House Brand?

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