Hotels face five-stage recovery


Five stages lay ahead for the world’s almost one million accommodation providers until their booking cycle resets into a different normal, a new report by SiteMinder, a global hotel industry guest acquisition platform, reveals.

From Booming to Privilege: ‘The New Realities for a Hotel Industry in Need of a Reset’ is SiteMinder’s six-month study of the latest behaviours and preferences of travellers.

It concludes that the five stages of the hotel booking reset are domestic acceleration, plateauing, flux, embracing, and international acceleration. The study highlighted hotel performances in nine countries worldwide, including Thailand.

According to the five stages, Thailand’s hotel industry, the only Asian destination highlighted in the study, is in the second stage of plateauing, following a steep rise in…

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