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Friday, March 29, 2024

Hong Kong’s Viu focuses on Southeast Asia, fends off Netflix

SINGAPORE — Hong Kong-based video streaming service Viu will be “super focused” in Southeast Asia, as it fends off U.S. giant Netflix and tries to catch up with Disney, CEO Janice Lee said recently in an interview with Nikkei Asia.

Viu is a video streaming platform owned by PCCW, a Hong Kong telecoms company headed by tycoon Li Ka-shing’s son Richard Li. Viu already provides services in Asia, the Middle East, and South Africa but is particularly keen to expand its reach in Southeast Asia. Its monthly active users hit over 49 million by end-June, up 37% from the same month a year earlier.

This pushed Viu to the second position after Disney in the subscription-based on-demand video market in Southeast Asia, surpassing Netflix which fell to third place, according to Media Partners Asia, an industry research company.

Viu added 1.9 million paying subscribers for a total of 5.2 million in…

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