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Friday, March 29, 2024

H&M hopes to get the world moving


JaQuel Knight leads H&M Move’s first campaign. PIMPLUS

Fashion brand H&M has collaborated with renowned choreographer JaQuel Knight for the launch of its first-ever dance collection.

Knight is responsible for some of the most iconic dances and multiple Superbowl shows. His partnership with H&M Move is to promote diversity and equality within dance.

In his role as the brand’s “mover”, Knight invited a diverse range of dancers to hoof it to the rhythm of Dancing by Yemi Alade. In a circle, they performed various styles such as tap,…

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