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Thursday, March 28, 2024

Hallyu is here to stay

Move To Heaven. Netfix

The Korean wave is unstoppable and this phenomenon is not just happening in Asia. Today, Korean content and pop culture has made it on the world stage thanks to an Oscar win by Parasite (2019) and the success of musical groups like Blackpink and BTS. This has boosted the profile of Korean content and increased its quality, helping it get more investments and new fans across the globe.

This year marks the fifth anniversary of multinational streaming giant Netflix expanding its service worldwide and entering South Korea. Since then, we’ve seen people all across the world fall in love with Korean-made content. This includes the success of the apocalyptic horror series Sweet Home; a rom-com about an unlikely love affair in Crash Landing On You; the K-zombie invasion in

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