Google launches retail search engine Help brands find shoppers easier.

According to Forrester, the spread of COVID-19 has accelerated e-commerce spending over the years 2021 to grow 72% over 2020, which is 30% more than previously predicted that this kind of growth will occur in 2024. The trend in ecommerce spending is growing rapidly.

To prevent retail businesses from losing sales Due to the bad search results of Google, the search engine was launched. Dedicated retail business To provide customers with more accurate search results when shopping online.

Launching this tool Because Google conducted a survey with Harris Poll with data that 94% of US consumers. Exit the shopping page due to invalid search results affecting the retail business Lose sales of more than 300 billion dollars per year. because of abandoning those searches

Nielima Sharma, senior vice president of technology, ecommerce, marketing and merchandising at Lowe’s, said that since Google revamped the new tool, Make the back-end system see more search conversions (search conversions), click-through rates. increased click-through rate and improved long-tail searches

In addition to better search for retail businesses, Google is also introducing other tools. increase with To help retailers improve their customer experience and invest in ecommerce technology.

It has expanded its partnership with Shopify to enable merchants to better display their branded products to their customers on mobile.

In addition, the launch of a Graph tool to track products, merchants, brands, reviews and inventory information via AI, as well as the introduction of Google Lens to help. Let shoppers find and buy products using images and video clips on the given web page.

Srikanth Belwadi, Group Product Manager at Google Cloud announced that the new tool will come with understanding advanced search terms to provide buyers with better search results. and semantic search to match the product characteristics with the website content for easier searching

The search engine has optimized the results. by controlling user interaction together with the ranking model It also includes privacy practices. to protect excessive customer data from retail businesses with proper access control

Belwadi also emphasizes that “With the power of Retail Search, when shoppers search for the word ‘Black long dress, short sleeves and comfortable’ on e-commerce site. They should get accurate results right away. Instead of tweaking your search multiple times Or worse, abandon the shopping route.”

Improvements to this search It should help retail businesses to reach customers around the world more easily. It is a good competition in the e-commerce segment for the future.

Source: Marketing