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Gartner reveals the latest survey results. Business leaders plan to increase investment in sustainability over the next two years • Thumbsup

Gartner revealed that business organizations see Modern consumers are putting more pressure on businesses to move forward with sustainability, with 86% of business leaders saying investing in sustainability will protect them from disruption. including sustainability projects It will increase the efficiency of energy consumption. business trip and customer transaction costs as well
Gartner, Inc. Reveals Recent Survey Finds 87% of Business Leaders Plan to Increase Sustainability Investments in the Next Two Years It identifies customers as key stakeholders that pressure organizations to invest or take action on sustainability. 80% of executives were chosen, followed by investors (60%) and lawyers (55%) respectively.

According to Christine Moyer, vice president of research at Gartner, sustainability helps businesses cope with disruptions caused by economic uncertainty. geopolitical conflict Rising cost of materials and energy All result in business organizations having to re-examine all forms of expenses. Focusing on the needs and needs of stakeholders who want to see progress towards environmental, social and governance (or ESG) goals creates new growth opportunities for The organization is ready to reduce costs and risks.

86% of business leaders view sustainability as an investment that protects their organization from disruption. Additionally, 83% say sustainability project activities create short- and long-term value for their organisation, and 80. % indicates that sustainability helps organizations optimize and reduce costs.

especially Survey respondents listed sustainability initiatives as cost-cutting as their top priority in the following areas: Energy Consumption, Business Travel and Customer Transactions

“Corporate leaders achieve operational and economies in the supply chain through their sustainability initiatives, following a “Two For One” strategy where investing in sustainability supports business goals such as cost optimization. That greatly increases the impact of the project by creating a cycle of doing business with virtue.”

Sustainability drives corporate growth and innovation.

Sustainability can add value and create business growth opportunities, with 57% of business leaders stating that sustainability projects are an important link to an organization’s profit and loss, and 42% leveraging sustainability activities to drive innovation. make a difference and growth for the organization through sustainable products.

“Investing in sustainability can foster product differentiation. But should be careful with the risk of moving towards a green organization. Because there is no shortcut to sustainable growth. Therefore, it is important to focus on product features that are important to customers and prioritize them to shape their purchasing decisions. When we look at it from a strategic perspective Sustainability is a way of light for businesses in difficult market conditions.”

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