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Friday, March 29, 2024

Fujitsu unit outlines digital journey

Firm shifts away from IT focus

Fujitsu Thailand, the local operating unit of the Japanese ICT firm, has highlighted leadership, culture, data-driven action and digital transformation as key for its strategic push to drive growth through internal transformation.

The four aspects are covered in its transformation journey dubbed “Fujitra”.

“We continue to see ongoing digital transformation projects following the pandemic to increase competitiveness for businesses,” said Kanokkamon Laohaburanakit, managing director of Fujitsu Thailand.

Appointed to the leadership position in April last year, Ms Kanokkamon is the first female and Thai leader of the Fujitsu team in Thailand. Fujitsu has been operating in the country for 33 years.

“We are shifting from an IT company to a digital transformation firm with integrated digital tech in all…

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