“The Masterpiece,” an artistic talent competition show, took to the airwaves on Wednesday in Thailand.
The Thai launch is regarded as a proof of concept or experiment that, if successful, could be rolled out as an unscripted format in other territories.
The show’s backers have significant pedigree in the sector. They include U.S. companies Fox Alternative Entertainment and Smart Dog Media and Thai producer and broadcaster Workpoint Entertainment. FAE is the unscripted production arm of Fox Studios. Smart Dog is a company that involves Craig Plestis who was instrumental in creating “The Masked Singer,” the U.S. version of Korean format “The King of Masked Singer.” Park Wonwoo, who created “Masked Singer” format also has a first look deal with FAU.
“The Masterpiece” features local celebrities and renowned directors who team up to recreate…