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Friday, March 29, 2024

Forever in blue jeans

BlueCycle reduces the amount of water and manual labour used to get the faded, worn-in look of jeans. Photos courtesy of UNIQLO

Uniqlo may not be the top-of-mind brand when it comes to jeans.

The global apparel retailer, however, is backed by its Jeans Innovation Center (JIC) in Los Angeles, California, in offering comfy, functional and eco-friendly denims under the LifeWear concept.

Recently launched at CentralPlaza Lardprao, the Uniqlo Jeans autumn/winter 2022 collection features different silhouettes, styles and colours to match active lifestyles of the biker, dance lover, foodie and traveller.

They were represented by Mario Maurer, Karnklao Duaysianklao, Teeradetch Metawarayut and Monthon Kasantikul, who donned…

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