SK-II x White Rabbit 2023 New Year Limited Edition Design Pitera Essence.
Following its Christmas renditions in neon red and green, SK-II now welcomes the Year of the Rabbit with more playful packaging for the brand’s iconic Pitera Essence.
Packaging of SK-II x White Rabbit 2023 New Year Limited Design Pitera Essence recalls the white, red and blue wrappers of creamy candies made by a Shanghai-based food company. Indeed, the label on the bottle and the paper box whimsically cautions: “This is not food. Keep out of reach of children.”
The well-known sweet actually dates back to the 1940s and, after a rebranding, the bunny logo appeared in 1959.
The recipe includes whole milk powder, maltose and edible glutinous rice…
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