The Fjord Trends 2022 Report reveals the impact of human behavior on culture, society and business this year. point out that In almost two years, society has undergone major structural changes. relationship between people and work The culture of consumption, technology and the world have all changed accordingly. companies or organizations Therefore, it has to adjust and design a new way of doing business.
The trend addresses new behaviors that will be challenging factors for businesses. This will create an impact, causing businesses to rethink their design approach. Innovation and growth as employees change expectations, ideas and perspectives. together with the shortage in various fields due to supply chain disruptions and the emergence of an emerging virtual environment like the Metaverse.
“We should not underestimate the level of relationship change as we are seeing now. or the role of the business that must be adapted accordingly” Mr. Dawin Samanont, Managing Director Financial Services Group, Accenture Thailand said. of the business that will occur from now on It may affect our world and its structure in more ways than we can imagine. and everything will go in the same direction. That’s how people’s relationships change. Whether it’s with colleagues, brands, society, places and things people care about, the future that’s coming will be challenging times. At the same time, there are still many good opportunities for businesses to build relationships in various fields. as a basis for a good life that will continue to benefit people, society and the world.”
The Fjord Trends 2022 report forecasts human behavior trends and the 5 key trends that will affect society, culture and business.
1. Be as you are (Come as you are)
That people felt more in control of their life (sense of agency) during the two years that the coronavirus had spread. affect the way they work All interaction and consumption. What matters to life and individualism is more with a “me over we” perspective, which is important to the organization in terms of managing and motivating employees. This includes reinforcing new employee values. and ways to deepen the relationship between the organization and its customers
2. End of the era of superfluous? (The end of abundance thinking?)
during the past year Many people are faced with an empty shelf condition. additional electricity bill In addition, the services that used to be used each day are missing. The shortage of many factors, even a short-term problem temporarily. but will have a continuous effect This led to a shift in the concept from “thinking for” based on the abundance, convenience and speed of everything to be more environmentally aware. which businesses have to deal with concerns about various factors whether there will be enough or not, as many people experience around the world
3. The next frontier
Massive cultural rifts await. Metaverse will become the new frontier of the Internet, converging layers of information, interfaces, and spaces where people communicate or interact with each other. At the same time, it will become a new area for generating income. Creating jobs in a new way and creating endless opportunities for brands Because people expect businesses to be creative and lead them to something new. The world will not stop at the screen and headphones only. but also opens the door to experiences and places in the real world that can interact with the digital world as well
4. Quick reply, real answer (This much is true)
Today, people expect different answers. From a single push of a button or voice commands through the voice assistant in an easy way and get answers right away. It means that people will ask more questions. which for the brand Refers to the scope of questions from customers and channels of inquiry. will continue to increase Designing a way to answer questions is therefore a challenge. And it plays an important role in building confidence and building a competitive advantage in the future.
5. More attention (Handle with care)
Every aspect of care has been a prominent focus in the past year. Whether it is taking care of yourself, taking care of others, health care services. And channels that serve both digital and offline worlds like these present both opportunities and challenges for employers and brands. Whether it’s a medical or healthcare professional, the responsibility of taking care of yourself and others will remain a top priority in life, so designers and businesses need to keep in mind that creating a space for Practice taking care of things in practice
