FANDOM to spur digital content business

FANDOM, a community-focused digital platform that allows fans to connect with famous influencers and artists as well as earn revenue via digital assets, is slated to launch in August.

Sirasom Borisutsuwan, chief executive of Fandom Application Co, said the application was inspired by fan culture and passionate Thai fans who cheer for their favourite K-pop idols, popular gamers, influencers and artists.

She expects FANDOM to serve as a central platform for these creators to reach and interact with their fans and help advance the Thai digital content business.

Described as a “Fun-to-Earn” application, FANDOM allows users to earn revenue while interacting with and supporting their favorite artists through non-fungible tokens (NFTs).

In addition to income, these NFTs would also provide the holders with special privileges such as access to exclusive activities. The…