Singapore– Leading digital marketing performance and branding solutions platform Entravision MediaDonuts has entered into a partnership with Anzu.io to bring the most advanced in-game advertising platform to advertisers, developers, and players in Southeast Asia.
Entravision MediaDonuts will now represent Anzu in Bangladesh, Cambodia, India, Indonesia, Malaysia, the Philippines, Thailand, and Vietnam, enabling advertisers in these markets to tap into the power of real-world ads inside gaming platforms.
The partnership will provide brands with a sophisticated channel where they could run campaigns in some of the most popular titles by Ubisoft, Saber Interactive, Amanotes, and other leading game developers. These video and banner ads via blended but highly viewable IAB-compliant formats can appear as stadium banners, billboards, buildings, or other 3D renditions to complement…
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