Market value set to hit 870 billion baht
Thailand’s e-commerce market value is expected to grow by 8-13% this year, with live commerce and cross-border e-commerce predicted to gain significant traction, says sector pundit Thanawat Malabuppha.
The honorary president of the Thai E-Commerce Association indicated that the value of the e-commerce market in the country stood at 770 billion baht in 2022, up 8% year-on-year. It is expected to reach 870 billion baht this year.
The value is forecast to surge to 1.12 trillion baht in 2025, he said.
Mr Thanawat, who is also chief executive and co-founder of Priceza Group, a shopping search…