Doi Kham Food Products expands into ice cream market amid declining fruit juice demand

Doi Kham Food Products Co, Thai manufacturer and distributor of fruit juice and dried fruit has expanded its business to enter Thailand’s 15-billion-baht ice cream market in an effort to counter the ongoing decline in fruit juice demand.

Chanannat Polpathapee, the company’s executive vice president for sales and marketing, said the Thai fruit juice market, particularly in the middle to premium segments, has experienced an average annual decrease of 5-10% over the past few years, amounting to 4.5 billion baht in 2022, down from approximately 10 billion baht a year during the previous decade.

Polpathapee suggested that the market is likely to continue declining due to consumers having a wider choice of beverages, particularly functional drinks, which offer various formats and flavours.

A collaboration with Wall’s ice cream two years ago led Doi Kham to decide…