By Panicha Thanakent, Director of Traveloka Thailand
Do you remember the travel days before digital technology came along? The era of waiting for travel agencies to find plane tickets for hours. Also faxed to reserve a hotel but no reply or when looking for a well-hidden return flight ticket. because he was afraid of losing it, but he couldn’t remember where he kept it.
Digital transformation has resulted in business models changing all the time. as well as the way organizations operate. The new wave of technological advances has created new opportunities and value in all industries, especially the tourism sector.
The United Nations World Tourism Organization (UNWTO) itself said that tourism. It was one of the first industries to continually adopt new technologies and platforms.
Today in the digital age Our world is in the hands of every traveler, everything can be booked by yourself in a split second. At your fingertips, you can plan your entire trip. like a smartphone has become a travel company
Today, technology has made travel more affordable. Easier to access and more comfortable With so many options available at your fingertips. This gives tourists freedom and can easily manage themselves. which is suitable for people who want variety Transparency and flexibility in travel
The Digital 2022: Thailand report shows that Thailand is very digitally ready. both internet usage rates Social media and high mobile network usage Thai consumers know and use digital technology more and more. Especially during the COVID epidemic in Thailand, 9 out of 10 internet users are consumers who have shopped online at least once.
The increase in technology adoption along with security and convenience has become an integral part of the daily life of Internet users. when there is more demand The adoption of new technologies and digital transformation is inevitable. If business operators want to offer convenience and efficiency And it will help the industry to recover from difficult periods to be ready to go digital.
Traveloka has been at the forefront of responding to these trends quickly, we are constantly evolving to meet the needs of our users. and offer new solutions Customer-focused marketing? customer-centric This ensures that our products and services will always exceed the level of customer expectations.
for Thailand Data analytics play an important role in helping to enhance the service capabilities that meet the needs of customers. Having a large database will allow the platform to use this data to explore and analyze traveler behavior. Deep understanding of consumer needs and respond effectively to consumer behavior in various sites derived from data analytics systems It also plays an important role in brand differentiation and awareness among customers.
Traveloka has leveraged technological advances to accelerate the recovery of the tourism industry. Innovation and customer-centric travel and lifestyle services are at the heart of Traveloka and what we do as a tech company. And it is the factor that drives our business strategy to grow.
The epidemic of coronavirus is a challenging situation for Traveloka to develop new ideas in response to unexpected changes in consumer trends and behaviors. During the COVID-19 pandemic, we are introducing new services that use technology to address the challenges our customers, partners and partners face in these situations, including:
- Traveloka Clean Partner, Clean symbol, indicating goods and services that comply with hygiene measures Traveloka Clean Partner, clean symbol, indicating goods and services that comply with hygiene measures
- Booking with Flexibility Get more flexibility with booking hotel tickets. (pay at check-in)
- Safe Travel Page Stay safe with pages that offer specific information about the various travel requirements during the COVID-19 pandemic.
- COVID-19 testing service that customers can book a covid test directly from the app
- Livestream and enjoy Godwy Raising Games during EPIC Sale 2022.
- Stay at Home campaign. You can travel with experience at home. ‘Tueang Thip’ Traveloka provides customers to experience the atmosphere of virtual travel.
All these efforts are a reinforcement of Traveloka’s commitment as a leading technology company in Thailand and Southeast Asia that organizes our focus on doing what we can. for the ecosystem of Thai tourism sustainable growth An example of using digital technology to enhance tourism
Traveloka has been working to bring digital technology to help its partners cope with the challenges during the COVID-19 pandemic. The strong partnership from the partners shows that Traveloka sees a positive trend. To help support the Thai economy to recover continuously. With the tourism sector supporting it in a connected world where anything can happen. The behavior and preferences of tourists may change immediately. This will definitely affect the tourism business.
meanwhile These challenges are also an opportunity to use our technology to help fulfill our customers’ lifestyle aspirations.
Quick response to changing needs and behaviors It will be able to give users a unique and seamless experience. become the hallmark of the business
Traveloka is committed to playing a role in supporting the development and growth of the Thai tourism sector because we focus on developing technology that keeps pace with consumers and fulfills customer needs. Traveloka is ready to work with relevant parties. To create a bright future for the Thai tourism industry
Source:
https://economysea.withgoogle.com/report/
https://www.bannerflow.com/blog/digital-transformation-for-travel/
