Mr Ake and Ms Guntalee of CBS say brand values represent corporate strength.
The “Asean and Thailand Top Corporate Brands 2021” event highlighted sustainability goals in the region, according to Chulalongkorn Business School (CBS).
The event was held in collaboration with the Stock Exchange of Thailand for the 12th consecutive year.
During the event, research results from CBS’s Master’s in Branding and Marketing Program were presented.
Awards were given to organisations with the highest corporate brand value in Thailand and Asean.
The creators of the Corporate Brand Success Valuation tool, researchers Guntalee Ruenrom and Ake Pattaratanakun of CBS, have continued to measure listed companies’ corporate brand value in Thailand and Southeast Asia throughout the pandemic.
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