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Monday, February 6, 2023

China’s mobile game Genshin Impact bags $4bn

Genshin Impact

Genshin Impact, the video game launched by Shanghai studio miHoYo in September 2020, bagged US$4 billion in global revenue by the end of 2022 to make it one of the most successful mobile titles of all time and marking the rise of China-developed games.

The game has achieved “long-term success in major mobile game countries”, according to a December report by United States application analytics firm Sensor Tower. Nearly two thirds of the revenue was generated outside China with Japan, the United States and South Korea as the top three overseas markets.

Separately, Genshin Impact was also listed as the “most discussed game” on Twitter by garnering 12,571 tweets and nearly 4 million retweets throughout 2022, according…

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